Online Business...

Technological development in the field of online business started from the early 1990s. At that point, only structured, less experiential goods could be experienced on online e-commerce. Digitisation helped fashion retailers strategize newer ways to reach and engage with consumers. 

As a result, many fashion e-commerce sites developed and encouraged consumers to look for online products, offers and new collections. Digital innovation has made it possible for fashion and lifestyle products to be extensively bought online.


 In the last decade, technological innovations enabled fashion consumers to buy online with near-real experience. At the same time, these developments enabled fashion retailers to sell online in a more efficient way

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